Expedia was fairly late to Instagram and was looking for a way to jumpstart their new social media channel as well as remind people that summer is the time to travel. With a very small budget we were able to create a promotion that ended up doubling Expedia's Instagram followers and even won us a Silver Lion at Cannes.
Medicare communications are often littered with images of cliched beaches and bike rides into the sunset. They often speak just about keeping seniors alive longer. In this B2B spot, we wanted showed that Aetna is different. It's about how you live, not just how long.
After the launch of their Apple Watch app and vast improvements (and investments) to their other mobile apps, Expedia was looking to affirm itself as the tech leader of travel sites. We created this series of spots that showcased Expedia's apps through more emotional narratives: an aspect of travel the brand has owned over the last couple of years. The simple idea of "Expedia connects you to the people and places that matter" took us all over the world to shoot very simple but inspiring stories.
Prius is one of the best selling cars in America. But most people don't know that there's four different models. Toyota wanted a fun way to tell the entire country -not just the hippy loyalists on the West Coast- that there's a Prius for everyone. In this campaign, we took the unique "hum" sound a Prius makes to inspire a song and spot that celebrated all models and corners of the country.
How do we get people to see Expedia as not just a place to book trips, but a place to book hotel rooms? How can we compete with new competitors like Hotel Tonight? Our answer was a hotel promotion around a holiday that typical doesn't involve travel. With a simple Valentine's Day promotion, we raised Expedia's February sales 31% from the previous year as well as a few pulses.
Brief 1: Tell the world the iPad is changing the way we do things.
Brief 2: Tell us why, not how.
Coach T is a coach that recruits drivers instead of athletes. We created him to run in a series of small, online pre-roll videos for March Madness. But after getting so much love from both client and fans, he was called up to the big leagues to run nationally on Sunday Night Football. Good natured and a little oblivious, Coach T was able to play in the world of sports advertising, without advertising sports. The campaign won a Gold Effie and was featured in the Communication Arts Advertising Annual. Creating this campaign was probably the most fun I've ever had in this business.
Cranked out over 30 spots in three years. Here are some of the highlights.
Show off the fact that the new Nano has a touch screen. 324 takes later, we nailed it.