Expedia came to us looking for a way to invigorate summer travel through a social campaign that was more participatory than just beautiful photography. Our solution was a simple promotion that ended up doubling Expedia's Instagram followers and won us a Silver Cannes Lion.
Thrown Back Thursdays
Intuit | Giant Campaign
For the first time in its 35 year history, Intuit needed a brand campaign since their products (TurboTax, QuickBooks, and Mint) were becoming more integrated. We came up with the idea to personify the fin-tech giant with a Giant and told a heartwarming tale about its origin. The spot garnered over 22 million views on YouTube and continues to be the animated face of the brand.
A Giant Story
Giant Skip Ad
Aetna | Cliches
For their Medicare business, Aetna was looking for a way to speak to a changing generation of retirees. One that knows how to use a smartphone. One that feels comfortable going online. One that is nothing like the people often portrayed when speaking to the 60+ demographic.
This campaign was loved by the client but was pulled last minute after some drastic political changes in Healthcare. Regardless, I love it.
Prius | Hum
Prius is one of the best selling cars in America. But most people don't know that there's four different models. Toyota wanted a fun way to tell the entire country -not just the hippy loyalists on the West Coast- that there's a Prius for everyone. In this campaign, we took the unique "hum" sound a Prius makes to inspire a song and spot that celebrated all models and corners of the country.
We kept the spirit of the campaign in print as well.
Flywheel | F* CAMPAIGN
We were tasked with creating the first ever brand campaign for spin studio Flywheel. With less than a 150K budget, we knew we had to raise some eyebrows as well as pulses to get any kind of breakthrough. Leveraging their competitive spirit, we took their “F” and made it synonymous with overcoming obstacles and conventions to get yourself in better shape.
Flywheel "F* Campaign"
Brief 1: Tell the world the iPad is changing the way we do things.
Brief 2: Tell us why, not how.
The brief: Tell the world the iPad is changing things.
Expedia | Get A Room
How do we get people to see Expedia as not just a place to book flights, but a place to book hotels? How can we compete with new competitors like Hotel Tonight? Our answer was a hotel promotion around a holiday that typically doesn't involve travel. With a simple Valentine's Day promotion, we raised Expedia's February sales 31% from the previous year.
Expedia "Get A Room"
Expedia | Connections
After the launch of their Apple Watch app and vast improvements (and investments) to their other mobile apps, Expedia was looking to affirm itself as the tech leader of travel sites. We created this series of spots that showcased Expedia's apps through more emotional narratives: an aspect of travel the brand has owned over the last couple of years. The simple idea of "Expedia connects you to the people and places that matter" took us all over the world to shoot very simple but inspiring stories.
Toyota | Coach T
Coach T is a coach that recruits drivers instead of athletes. We created him to run in a series of small, online pre-roll videos for March Madness. But after getting so much love from both client and fans, he was called up to the big leagues to run nationally on Sunday Night Football. Good natured and a little oblivious, Coach T was able to play in the world of sports advertising, without advertising sports. The campaign won a Gold Effie and was featured in the Communication Arts Advertising Annual. Creating this campaign was probably the most fun I've ever had in this business.
COACH T "The Pitch"
COACH T "DRIVEWAY"
Coach T "Driver's Ed"
Coach Meets Coach
Pedigree | Crazy Pets
My first Super Bowl spot in my first year of advertising. Pretty lucky. This one landed us 4th on the USA Today top 10.
Pedigree "Crazy Pets"
Pedigree wanted a Super Bowl spot that featured our incredibly successful Pedigree Adoption Drive. But they wanted something that wouldn't completely bum people out during one of the biggest parties of the year. The result was a fun little spot that ended up in the USA Today top 10 spots of the big game.
Toyota | Collaborator
Cranked out over 30 spots in three years. Here are some of the highlights.
12 Apps of Christmas
iPhone - Oven
iPhone - Translate
The brief? Show how the new Nano has a touch screen. 324 carefully choreographed takes later, we nailed it.
iPod "A New Way to Nano"
Show off the fact that the Nano has a touch screen. 324 takes later, we nailed it.
Aetna | Potential
Medicare communications are often littered with images of cliched beaches and bike rides into the sunset. They often speak just about keeping seniors alive longer. In this B2B spot, we wanted showed that Aetna is different. It's about how you live, not just how long.